From the blog
Google analytics and UXPosted on May 22, 2013 by jeanne
There is nothing better than when your client loves the site you have created for them. But is it really working the way it needs to? Look at your analytics.They can tell you so much about what is working and what isn’t. If you regularly make changes to drive users to valuable content, and remove content that is never accessed, you will eventually have a site worth visiting. Nothing is ever perfect out of the gate.