What, your site is not responsive?

Posted on October 20, 2015 by jeanne

On September 11, 2013 I wrote a blog post titled HAVE YOUR SITE BUILT RESPONSIVELY/RESPONSIBLY.  Here it is for those of you that didn’t read it.

I see companies launching NEW sites all the time. I pull them up on my IPad or IPhone and they are not responsive. What that means is that they are not coded to be optimized for all devices. The site that was built to be viewed on a large computer screen is now squeezed onto this tiny little phone screen. This does not make for a very good user experience. It decreases conversion rates and increases abandonment. Check the analytics on your site, if your web agency has installed analytics, to see what percent of visitors come from mobile devices, now add  3.5 percent to that number per month. That is the rate that mobile visits are increasing across all industries. There is a very good chance that almost half, if not more, of your visitors have come to your site from a phone and left in a hurry. That is a lot of traffic to turn away when all you had to do was hire a WEB marketing agency who developed sites responsively which in my book means, responsibly.

It is now, over two years later. I am still seeing non-responsive sites launched.

On April 21, 2015 Google changed their algorithm. They published this, ” Pages designed for only large screens may see a significant decrease in rankings in mobile search results.” I don’t think they are bluffing. It is time to get your sites responsive.

At Field 2 Design, (www.field2.com) we have been making mobile friendly sites for close to a decade, and we have been implementing responsive design for 5 years. We have watched mobile and tablet traffic, on sites we have built, go from 5% of the traffic to over 50%, and those number just keep on climbing.

Do your business and your customers a favor—find a marketing agency that specializes in digital marketing and web design. Get yourself a responsive site with great UX, that is W3C compliant, and is Search Engine Optimized.